Plata Forma is an innovative app software designed to empower music artists by providing valuable insights into their audience. The essence of the logo revolves around capturing the concept of "Repeat." The art direction focused on creating a design that exudes a high-end look and feel, ensuring a sophisticated visual representation that resonates with the platform's commitment to excellence.
The challenge was that their symbol, when separated from the Plata Forma name, was indiscernible from any other generic music platform icon. A core function of a logo is to be distinctive, and while humbly sitting in the background of all the great work they display is an honorable business practice, being confused or seemingly invisible—especially when used externally—wasn't the right choice for the brand.
The solution was to create a symbol, one that stemmed from the idea of music on "repeat", that also subtly referenced the first letter of the name. The simple form, constructed four letter "P's" creating a square, allows for consistent use and immediate recognition even in the most limiting of situations. The abstract mark leaves plenty of room for interpretation.
Consistency of appearance in all sizes and locations was paramount for the new symbol. By adhering to a set of simple structural guidelines we established how the Plata Forma icon can scale seamlessly.
